Key Ideas From This Post (KIFTP):
Results-driven approaches for designing a website usually entail: a search engine friendly design, a mobile friendly design, proper use of HTML tags, meta tags, an “attractive” layout, custom Wordpress themes, etc. This has been stapled as a NECESSITY for medical professionals. All of this sounds great, right? You may have heard all of this before. “No problems there” you say.
Truth be told, there is a problem, and it’s often overlooked.
The importance of having a professional website for your medical practice has been unchallenged – until now.
Back in the days when emails and flashy websites were the ultimate virtual duo for attracting and maintaining clients while away from work, this notion of needing the “best” website ran rampant across the United States. It was one of the most effective ways to tell someone about your services without actually meeting them. A patient would Google, Yahoo, or even Ask Jeeves your name, then click on the link that led them to your website. They would read your testimonials, your bio, your services, and your blog [if you had one], then decide whether or not they should visit you.
This still happens today, but to say it happens as OFTEN as it used to in 2005 is both a mistake and a lie, as websites are not the most personal and effective way for virtually reaching your patients anymore. Social media has stepped up to the podium, snatched the crown, and has ZERO intentions of giving it back. Leveraging an interactive marketing solution like social media will give the biggest bang for your buck – ESPECIALLY for medical professionals.
I’ll go into further detail in future posts.
CEO, Ascendance Medical Marketing